Business
has never been more challenging or rewarding than it is today. With the dawn of
the new millennium a new breed of entrepreneurs find themselves in an “age of
change,” the likes of which the world has never known. The rate of change is
numbing and this clearly a time to question and re-think. Re-think on how we do
business; and pursue growth with new concepts and alternate strategies that are
still anchored on sound business fundamentals.
Today’s
digital age has made it impossible to read a news story or magazine article
without knowing about the impact of information technology (IT). Information is
traveling faster and being shared by more individuals than ever before. In
addition to becoming faster, IT also has become more convenient and efficient.
CRM software solutions in India are also getting momentum as the CRM on cloud
software services has brought revolutionary change in the IT industry in India.
While Indian businesses are on a look out for corporate renaissance with
Information Technology others are
experimenting with such new remedies as customer orientation, customer service
& care, quick product launches and niche development. In this burgeoning
crowd of corporate mourners, there are several braves and visionaries too who
have turned in to an altogether new way of doing business and effecting
corporate renaissance through customer relationship management software
solutions.
The essence of CRM is to track and
profit from the retained customers in the business portfolio. Thus, CRM is a customer
focused strategy that mandates ‘a fine
coordination between people, process and technology’. A truly coordinated CRM
is a tool for delivering on a variety of marketing dreams such as the
following:-
·
Dream to target and serve customers on an
individual basis.
·
Dream to enjoy long term relationships with
customers especially with profitable ones.
·
Dream to rid channels of the wasteful barriers
and distortions.
·
Dream to reduce marketing cost progressively.
In India, the CRM software
concept and technology solutions is more than just identifying who our
customers are, providing them with a quality service and analyzing their
preferences. The key dimensions of CRM that were largely ignored in the past
are customer loyalty and customer profitability.
There is an importance of retention of profitable customers in
terms of generating additional revenue and profit. Specializing in delivering
large application development projects, B
square is a recognized leader in delivering CRM on cloud software solutions in India, wherein they collaborate with clients to create a common vision to
solve complex business problems while aiming to be the most reliable IT
partner.
CRM software
solution enhances:-
·
Customer satisfaction
·
Return on relationships
·
Competitive Advantages
·
Number of consumers
·
Retention rate
·
Assessment in the collection of analytics that help measure your customers
value
·
Revenue per customer
·
Impact of order fulfillment, returns and call
center activity on actual sales performance
CRM
software solution reduces:-
·
Cost to acquire customers
·
Cost to sell
·
Cost to serve
Time
to serve